Packaging Designs!

May 10, 2011 by Heather

    I’ve been hard at work this past week preparing to send three pairs of ‘Pair-Amour‘ earrings & the brand new ‘Rothberg‘ necklace to a charity event being held this month in Massachusetts to benefit the Michael C. Rothberg September 11th Memorial Scholarship! This charity is very, very close to my heart, so I knew I couldn’t package the jewelry just any ole’ way. I wanted it to be extra special, not just because I love the Rothberg family and admire what they do each year in their son’s memory, but also because I’m hoping these pieces will bring in lots of money to support this wonderful cause!

    This is what I’ve come up with for the earrings and I’m very pleased with how it turned out! The earrings come on cards featuring the Build Love logo set against a backdrop of a bright girly pink Lego platform. On the back you’ll see the name of the piece in my own unique handwriting – I drew the name out by hand in thick, artist-quality ink, scanned it, then recreated it on the computer in bright, bold white with a cute pink shadow. And of course, there’s information there to show that the earrings are made from sterling silver & silver-plated beads!
    For the lucky winners, each set of earrings will be wrapped in striped tissue paper, tied with a chiffon ribbon, and placed inside a silvery white chiffon bag! Then the tags you see in the foreground will be tied around the bag in a dainty bow. I’m awfully proud of the tags! They’re made up of two layers! The bottom layer features the same pink Lego platform, with the name of the earrings and the color. Then on top is special translucent paper, printed with the pink heart-shaped Build Love logo! Each of these are cut into rectangles with rounded corners (those were a bit tricky to cut out by hand!) I just love the way they turned out, although the whole translucent effect didn’t show up too well in photographs, given how shiny the paper turned out after being laminated. So you’ll just have to trust me, the effect is absolutely gorgeous!

    I’m still working on the last few finishing touches for the necklace’s package, because I want that one to be the absolute best of all. I’ll be posting pictures of that hopefully within the next couple of days. But I just couldn’t wait to post these! I’d love to hear everyone’s thoughts! I’m hoping to use very similar ideas for the packaging once the Build Love collection has been officially launched and in stores. So of course, I’ll need your feedback to perfect it!
    Oh, and I’ll have pictures of everything all gift wrapped inside the chiffon bags soon! I literally just finished that about fifteen minutes ago! But eep, I’ve been up all night hard at work and I’m about ready to crash!

    Thanks! And wish us all luck at the charity’s silent auction this year!